FAST ENOUGH TO SLOW DOWN™

The Higbee Martini didn’t start with specs or sketches — it started with a feeling. A small Italian bike that help shape our approach to electric riding.

A car makes a big world accessible, but a bike makes a small world infinite. It’s not cars versus bikes—it’s connection versus insulation.

Beyond Your Block is about what happens when a quick ride stretches a little farther, turning errands into joyrides and neighborhoods into worlds of their own.

What does product development look like when you’re still figuring out what you’re building? MythBuster Adam Savage has a name for it.

The chain is a masterpiece of old-world engineering. The belt is its modern counterpart — quieter, cleaner, and just as brilliant once you look beneath the surface.

There’s a sweet spot between rushing and crawling — around 13 mph. It’s the speed of a flow state.

Every bike is a balance of trade-offs — speed, stability, comfort, size. For more than a century, wheel size told that story. But electric-assist rewrote the rules. 

Assembly matters. That's why it we built our business around it.